Our expertise:
Marketing, Sales & After Sales

Your four steps to sales success

Client Journey

Transparency and continuously generated knowledge are prerequisites for creating the necessary competitive advantages.

A successful customer interface is one of the most relevant levers for your company’s success. At FourManagement, a holistic view of marketing and sales is important to us, because only with the most comprehensive knowledge possible about the market, customers and competition can sales methods be optimally aligned.
We have compiled the typical approaches of a holistic view along our Client Journey.


Phase #1


Develop the most comprehensive market, competitive and customer understanding possible as the basis for your sound sales planning.

→ to Phase #1

Phase #2


Based on your comprehensive knowledge (Understand) and strategic guidelines, you generate your medium-term planning, budget planning and rolling forecast.

→ to Phase #2

Phase #3


In market development, you will carry out customer-specific acquisition planning based on the planning goals, which should lead to the order via offers.

→ to Phase #3

Phase #4


Strengthen your customer loyalty through professional and fast handling of technical questions and implementation of services.

→ to Phase #4

Continue to Phase #1 — Understand

Your Contact


Dr. Gerrit Buß

We should get to know each other