Our expertise:
Strong Customer Focus

Success Factor #1

Strong Customer Focus

Build and maintain targeted customer relationships to ensure sustainable business success!

Across industries, there is a clear trend towards a shift from B2C to C2B business, where the focus is on the needs of individual customers. This customer centricity offers new potentials, e.g. by using sales thinking adapted to the change in customer expectations for business generation.

By changing the way employees think to focus on the customer, the sales department is developing into a service provider or resourcer for individual customers with their new demands.

A sound knowledge of the market, customers and the competition enables you to win new customers and retain existing customers in the long term (customer retention). Likewise, winning back customers by means of valid data and attractive product bundles comes to the fore.

Continue to Success Factor #2 Innovative Solutions and Business Areas

Briefly summarized

  • In close cooperation with you, we conduct market, customer and competitor analyses.
  • To develop a better understanding of the customer, we conduct coordinated voice-of-the-customer interviews or surveys with you.
  • Using a three-step approach, we define buyer personas with you and establish them in your business units.

Would you like to learn more?
Download more information as a PDF here.


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Christoph Schrader

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