Success Factor #1
Strong Customer Focus
Build and maintain targeted customer relationships to ensure sustainable business success!
Across industries, there is a clear trend towards a shift from B2C to C2B business, where the focus is on the needs of individual customers. This customer centricity offers new potentials, e.g. by using sales thinking adapted to the change in customer expectations for business generation.
By changing the way employees think to focus on the customer, the sales department is developing into a service provider or resourcer for individual customers with their new demands.
A sound knowledge of the market, customers and the competition enables you to win new customers and retain existing customers in the long term (customer retention). Likewise, winning back customers by means of valid data and attractive product bundles comes to the fore.